Campaigns we ran ourselves, with the numbers next to them.
800,000+ emailssent on behalf of our clients
Case study · Software company · Scale package
€84,000 in pipeline from €5,085 of campaign spend
New clients came in through referrals only, without structured outreach. Within 90 days there were 38 qualified meetings, the first one on day 1 after launch.
38Qualified meetings
€134Cost per meetingIn the US, pay-per-meeting cold calling deals typically run $175 to $350 per booked meeting. The comparison →
Three different buyer types in the same audience, with a campaign that did not really speak to anyone. Split into three separate campaigns, each with its own list and angle.
Anyone who clicks a link in our email lands on a page that is only about their company. We build that page automatically and Smartlead puts the link in the email. Prospects started replying just to say how personal it felt.
✓You have someone who follows up on new replies within one working day
This is too early if...
✗Your offer has not yet been sold to a paying client
✗Your audience is smaller than 1,000 companies
✗You have no time to follow up on replies
✗You are looking for a quick hack
No time to follow up on replies? Then we put a setter on it through Link2Talent .
link2leads.co/free-market-scan.
How many companies are in your market?
The first question with cold email is whether your market is big enough. We work it out for you and say so honestly if the answer is no.
How many companies fit your audience, split by region and company size
How many decision makers among them are actually reachable
What monthly volume is realistic and how long you can run on it
Which package fits that
What it costs, and what you get for it.
One fixed amount per month, everything included. Three months minimum, then cancellable monthly. We send seven days a week. Compare us with other agencies →
Starter
First step towards a steady flow of B2B opportunities
$1,995
per month, fully managed
3,000 emails per month
100 per day, 30 sending days · approx. 1,000 new companies
Not reached? Then we keep running free of charge until the agreed number is met.Up to three extra months. During that period you pay nothing.How does the guarantee work?
What is included in the price?
Included
Audience and contact list
Writing and refining the copy
Domains and mailboxes
Warmup and deliverability
Sending software
Every reply filtered by hand
Weekly reporting
Not included
Handling replies and booking meetings, unless you add Full Service (Scale and Pro)
We read every reply by hand. You get a name, a role, an organisation and contact details, ready to call.
Guarantee and contract
Guarantee on positive replies (Scale and Pro)
For Scale and Pro we agree up front how many qualified positive replies you receive at minimum in three campaign months. That number is in your contract.
Not reached? Then we keep running free of charge until the agreed number is met.Up to three extra months. During that period you pay nothing.No subscription, mailbox, domain or data costs.
Before we start we calculate a realistic minimum based on your audience, offer and market size. We agree that number together and put it in the contract. The guarantee covers qualified positive replies, not meetings, revenue or paying clients. See the full terms.
Volume guarantee
The monthly volume of your package is set out in your contract: 3,000, 7,500, 15,000 or 30,000 emails sent. Every month you see the actual number of emails sent.
14-day setup guarantee
Domains, mailboxes, warmup, list and copy are ready within two weeks of signing, so the campaign starts in week 3.
Fit guarantee
If your audience or offer does not suit cold email, we say so before you sign.
What stays yours if you stop
You may keep using the copy we wrote for you, and you receive the contact details and replies from your campaign in a common file format. Only the sending environment and our method remain ours.
Why three months minimum
The first two weeks are warmup and we let new copy run for three weeks before adjusting. Under three months you are judging something that is not finished.
We send on weekends too
Most agencies only send on working days, an average of 22 days a month. We send seven days a week, so 30 days a month. At the same daily volume that reaches over a third more companies for the same monthly fee.
Package
Per day
With us, 30 sending days
At 22 sending days
Starter
100 emails
$665 per 1,000 emails
$907 per 1,000 emails
Growth
250 emails
$333 per 1,000 emails
$454 per 1,000 emails
Scale
500 emails
$233 per 1,000 emails
$318 per 1,000 emails
Pro
1,000 emails
$150 per 1,000 emails
$204 per 1,000 emails
The right-hand column is the same monthly amount divided by the number of emails sent on 22 sending days. Your package's monthly volume is set out in your contract.
Comparable with other agencies?
Feel free to put us next to another agency. This is what you get with us as standard and what you often miss or have to arrange separately elsewhere.
✓ Included with us or available as an add-on± Elsewhere sometimes, often limited or at extra cost× Elsewhere usually not
What to look at
Link2Leads
Other agencies
VolumeHow many companies you reach and whether that is fixed.
✓7 days a week, 3,000 to 30,000 emails per month, in your contractSeven days a week, 30 sending days per month. From 3,000 emails per month on Starter to 30,000 on Pro, and that number is set out in your contract.
±Working days only, rarely fixedUsually working days only, lower volume on the entry package and rarely set out in writing.
Personalisation per prospectThe email is about the company itself.
✓Own opening line and own page per prospectAn opening line based on real information about the company and a dedicated page on your domain, per prospect. Available as an add-on on every package.
±First name and company name filled inFirst name and company name filled in.
Buying signals and segmentationWhen someone is emailed and with which angle.
✓Emailing on a trigger, a separate angle per segmentWe email on a trigger, such as a job opening, a new location or a move, and with a separate angle per segment.
×One text for the whole listOne text for the whole list, on a random Tuesday.
Filter repliesWhat ends up in your inbox.
✓Every reply read by hand, only positive ones go to youEvery reply is read by hand. Only what is worth a conversation reaches you, with name, job title and contact details.
±Labelled automatically or everything forwardedLabelled automatically, or everything is forwarded.
Follow-upWho answers the positive reply and books the meeting.
✓Yourself, or we book the meeting in your calendar. Setters and closers via Link2TalentYourself, or we handle the reply and put the meeting straight into your calendar (Full Service). Need more follow-up capacity? Through our sister company Link2Talent we put remote setters and closers on your replies.
×Forwarding onlyForwarding only.
LinkedIn alongsideThe same companies via LinkedIn too.
✓The same companies via your LinkedIn tooConnection request and first message from your profile, to the same companies you email.
×Separate agency neededSeparate agency or separate project.
GuaranteeWhat has been agreed about the result.
✓Number of positive replies in your contract (Scale and Pro)The number of positive replies is set out in your contract (Scale and Pro).
±Rarely, or best effort onlyRarely, or a best-effort obligation only.
SetupWhat the start costs and how long it takes.
✓No setup fee, live within two weeksNo setup fee and no separate tooling bill. Domains, mailboxes, warm-up, list and copy are ready within two weeks.
±Setup costs, four to six weeksOften setup costs, and four to six weeks until the first email.
What stays yoursWhen you stop.
✓You keep the copy, contacts and repliesYou may keep using the copy. Contact details and replies from your campaign are handed over in a standard file format.
±Often stays with the agencyOften everything stays with the agency.
Just the lead listIf you don't want a campaign (yet).
✓Available separately from 500, 10 free to tryAvailable separately from 500 leads, with 10 free to try first.
×Only with a campaignOnly as part of a campaign.
Comparing us with a specific agency and something is missing? Email us, and we will add it honestly. If cold email doesn't fit your market, we will tell you that too.
A list tells you who a company is, not whether it needs anything right now.
So for each company we look for a reason to reach out and refer to it in the email. That way your message lands at the moment it is relevant, instead of on a random Tuesday.
HiringAn open vacancy, verified on the company's own website.
Visibly growingA new location, an acquisition or a move the company announced itself.
Investing in winning customersA company that has just started advertising, or one whose website has not been updated in years.
Which trigger fits your offer is something we decide during onboarding. If no signal fits, we say so and work with a more tightly defined target group.
Happy with the new business. Quickly generated a lot of new conversations and with every call I know it's a qualified lead. Top service and contact. 100% recommended.
Remorec
Micah5.0
★★★★★
Set up fast, they think along well and understand exactly our USPs and ideal ICP. After 15 days the positive replies were already coming in and they were very easy to follow up. Great how they involve us in the process.
MIJU-marketing
Rafael5.0
★★★★★
Top service. I'm busy following up all day, and that's exactly the point of the collaboration. Strong copy, real expertise in email marketing and you see it directly in the results. Recommended!
CrudenVision
Arnold5.0
★★★★★
Their transparency, clear communication and honest advice mean that as a client you know exactly where you stand. They actively think along, are flexible and move fast when needed.
Weeks 1 and 2 are setup and warmup, in week 3 you go live. First replies usually arrive three to ten days after launch, in some campaigns on day 1. From month 2 we optimise towards the segments that respond.
What happens in the first weeks?
Two weeks of building, and in week 3 the first email goes out. Week 1 is the intake: offer, decision makers and the list. Alongside that we set up the sending environment with separate domains and mailboxes. In week 2 those warm up to build reputation, we write the first email and two follow-ups, and you sign off on the list and the copy. In week 3 the campaign goes live at a third of your volume and grows to a hundred percent. The first replies usually come in three to ten days after going live.
Can I buy just the leads?
Yes. If you only need a list, we sell those separately from 500 leads, with a verified business email address and the source per record. A phone number and LinkedIn profile can be ticked on, so the same list works for calling or LinkedIn as well. The approaching and following up is then yours, and in practice that is most of the work. Have a look at buying leads to see what it costs.
Is my own domain or brand at risk?
No. We never send from your main domain. We set up separate sending domains that we fully warm up and monitor. Your website, email and brand reputation stay 100% out of the line of fire.
Is cold email legal in the US and UK?
In the US, B2B cold email is allowed under the CAN-SPAM Act as long as you identify yourself honestly, use a subject line that is not misleading, include a postal address and offer a working opt-out. In the UK, emailing people at limited companies is allowed under PECR, provided you have a legitimate interest under UK GDPR and give a clear way to opt out. Sole traders and some partnerships count as individuals there and need prior consent. We set campaigns up to be business-focused and relevant, use a clear opt-out and process unsubscribes immediately. For advice on your specific situation we recommend seeking legal counsel. Is cold email legal in the US and UK? →
Does this also work in a small or specific niche?
Often even better: the sharper the audience, the more relevant the message. We then work with lower volume and deeper segmentation. If your market really isn't right for cold email, we'll tell you honestly in the fit check.
What do I have to do myself?
One onboarding session in which we sharpen your ideal client and proposition. After that everything runs through us: lists, copy, sending and optimisation. You follow up on the positive replies and have the conversations. With Full Service we handle those replies and book the meeting straight into your calendar.
How do you check the contacts?
We build the list from your ideal client profile and verify every address before anything goes out. Every incoming reply is read by hand, not by a scoring model. You get name, role, organisation and contact details.
How many replies can I expect?
It depends on how tightly your audience is defined. Our best performing campaign sits at a 9.1% reply rate; within one campaign of 18,594 contacts that ranged from 2.3% to 7.8% per segment with the same copy. In the fit check we work it through for your audience. The figures →
What happens after someone replies positively?
By default we forward the reply to your mailbox, with name, role, organisation and contact details included. You take it from there and schedule the conversation, ideally within one working day. Choose Full Service on Scale or Pro and we answer the reply and put the meeting straight into your calendar.
Do I get a portal or a login?
No, and that is deliberate. Everything you need to see lands directly in your own inbox, where it belongs. By default that is every positive reply, with name, role, organisation and contact details attached. If you would rather see every reply, including rejections and out-of-office messages, we forward everything live. On top of that you get a weekly report with what was sent and what came back. No login on a third-party portal, no dashboard you have to learn to read.
Want to dig deeper? The knowledge base covers prices, legislation, deliverability and our own campaign figures.
Max. 3 new clients per monthso we can monitor every sending setup daily
Ready to outsource your prospecting?
In the free 30-minute fit check we look at your audience, your offer and what you can realistically expect. You get a concrete plan, even if we do not work together.
Ubari
Remorec
2BE IT
CrudenVision
HCA Project
Nafite
Connessence
MIJU-marketing
Secudata
Rollecate
MicFil Filters
Profit Launch
Van As Advocaten
Amical Marketing
Cannabas
Club de Medios
VIP-Isolutions
WIJ van Werkgeluk
Neuropage
